SEO, or Search Engine Optimization, involves optimizing your website to improve its visibility on search engines like Google. Higher visibility leads to increased organic traffic, which can result in more leads and sales.

Search engines use complex algorithms that consider factors like keyword relevance, site quality, user engagement, and backlinks to rank websites.

PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your site rather than earning them organically.

PPC offers immediate visibility, precise targeting, measurable results, and control over your advertising budget.

It allows businesses to reach a larger audience, target specific demographics, engage with customers in real-time, and measure the effectiveness of their marketing efforts.

Consider your target audience, business objectives, and the nature of your products or services to determine which channels (e.g., social media, email, search engines) will be most effective.

Content marketing involves creating and distributing valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer actions.

Social media marketing can increase brand awareness, foster customer engagement, drive website traffic, and generate leads or sales.